top of page

Aufeis was an ambitious adventure, a brand, a passion, a business, a plethora of achievements, a path of great opportunity and learning. We conducted custom design work for NHL teams, pop-up stores, DTC e-commerce, wholesale retail relationships with nationwide chains, B2B sponsorships, support for smaller clubs and charities. I co-created Aufeis with my best friend, who exposed me to the joy of hockey at age five. We played hockey as kids, lived in the rinks, worked in hockey pro-shops, and still play the sport today. Having both attended art school it was a very natural progression that lead us to create a line of apparel to celebrate the game.

The brand served hockey enthusiasts in all directions.  

A HOCKEY BRAND

_DSC5370.jpg
NHL_Background_0002_Vector-Smart-Object.png
NHL_Background_PLayers.jpg
Greg Shoot.png
Ducks-Jacket19.jpg
Greg&Genna.jpg
NHL_Aufeis.png
bottom of page