Fender Music Instruments Corporation

Creative Direction, Design, Concept Video, Merchandise Development

This promotional clip was made to showcase a product concept that my creative team pitched to Fender Music Instruments Corporation at my current place of employment. In my current role as Creative Director in the music merchandise industry, I was tasked with finding new creative ideas to support the merchandising department of Fender. One of the ideas we decided to pursue more deeply was a wall hanging clock that mimics one of Fender's most popular guitar picks. Using my knowledge of Maya, I developed this 3D rendering of the proposed idea and I am proud to share that the product concept was well received and we produced this piece for the company and it is actively being sold to this date.

Arrival_Fender.png
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Fender-RedPopUpSocket.png
Fender-BlackPopupSocket.png
Fender-Checker PopupSocket.png
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Fender-Front lc tee.png
Fender-Dad-Tee.png
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