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Kevin Eaton received his respective BFA - Drawing and Painting and BS - Marketing degrees from California State University Long Beach. Working as a graphic designer and art director he served musicians and entertainment clients such as RockStar Energy, Monster, DreamWorks, Kat Von D, Prince, Beck and many more. In 2015, Eaton and a childhood friend Greg Galbo, launched an design centric merchandise company called Aufeis. The endeavor hosted a line of clothing and accessories for hockey enthusiasts including collaborations with NHL hockey teams and legendary athletes. Departing from Aufeis in 2020 during the peak of a global pandemic, he pivoted into a role with Rock World Merchandise as the company's sole creative director owning all creative initiatives. By 2022, Rock World Merchandise hit a major milestone establishing an investing partner in Danny Wimmer Presents, one of the largest independent music festival promoters in the world. To date, the RWM creative team has been a major contributor to DWP merchandise sales reaching the highest figures in company history.   

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