Rockstar Energy - PepsiCo

Creative Direction, Design, Development

Acquired by PepsiCo 2020,  Rockstar aimed to expand their stronghold and bring new awareness to the brand through a rebranding campaign. The established marketing direction was to give consumers a sense of prestige, modernization, and heroism while executing a unified consistent look in all areas of reach. Working with Rockstar on this new visual identity we actually helped them develop a full line of merchandise including a custom mixed gold ink to be utilized on all soft-goods. It was very exiting be part of the process moving the brand into a more elevated and modern stage.