Fender Music Instruments Corporation

Creative Direction, Design, Concept Video, Merchandise Development

The promotional clip below was made to showcase a product concept that my creative team pitched to Fender Music Instruments Corporation. My team was tasked with finding new creative ideas to support the merchandising department of Fender. One of the ideas we decided to pursue was a wall hanging clock that mimics one of Fender's most iconic guitar picks. To support our pitch to Fender's buying team, I developed this 3D rendering of the proposed idea. I am proud to share that the design concept was approved and we produced this piece for the company. We later developed a few additional color variations and the product is still actively selling.